For many people, bustling Seoul is the first impression of South Korea. The high and low high-rise buildings, the hot Gangnam district, the Running Man in the variety show, the Korean buyers crowded with duty-free shops...
As an Asian shopping destination second only to Hong Kong, however, many people do not know that in fact, Seoul also has a lot of places suitable for literary and fresh strolling ~ today Xiaofei will recommend you to play the collection of literary and artistic gameplay in Seoul!

Clap clap clap! It's a holy place to punch a card in the circle of friends

Bukchon Hanok Village · Wear traditional Hanbok and take a photo with the village

If you want to experience the sense of Korean history, in addition to the popular Gyeongbokgung Palace, it is also a good experience in the nearby Bukchon Hanok Village, where the buildings are all tiled buildings that were considered to be the homes of the upper class during the Joseon era.

In addition to being able to take photos with your girlfriends or boyfriends wearing hanbok, Bukchon Hanok Village is also the filming location for many Korean dramas such as Winter Sonata, The Character of a Gentleman and She Is Beautiful, so if you are a fan of Korean dramas, this is also a must-visit place for you to punch in.

Bukchon Hanok is the best place in Seoul to experience Hanok culture because there are still residents living there. So come here to travel, do not be too noisy, do not affect the residents living inside Oh.

Ewha Women's University - the first women's school in Asia

Ewha Women's University is one of the oldest universities in Seoul, South Korea, also known as Asia's first women's school, founded in 1886.

Ewha Women's University was originally named Ewha Academy by the Joseon Emperor Gojong and Empress Myeongseong in honor of the wife of Scranton, a Methodist doctor who pioneered women's education in Korea. 1948 It was renamed Ewha Women's University.



The name of the school "Ewha" is far more than the name of an educational institution, but also symbolizes the tradition and spirit of female education in Korea, so the overall shape of the school emblem is Ewha, symbolizing the virtuous and pure temperament of students with both virtue and talent and elegant temperament.

The dazzling shops in front of the university are also worth a visit.

Samsung Museum of Art · Search for traces of the earth

Leeum Samsung Art Museum, located in Seoul, South Korea, is the largest private art museum in South Korea. It is also an exhibition space beyond time and space, displaying Korean traditional art, modern art and representative works of world art.

The exquisitely crafted appearance, the exhibition space that crosses national boundaries and time and space, and the endless stream of visitors from all over the world, there are the reproduction of ancient Seoul civilization, precious domestic and foreign modern and modern art, and there are educational and cultural centers created for children, explaining the way of enterprise and art.

Both in terms of quantity and quality, the traditional art here is second to none in South Korea. It is a representative place to showcase the beauty of Korea, where first wives of heads of state visited the G20 summit held in Seoul in 2010.

Buy, buy, buy! Experience an exceptional shopping experience

Walking in the streets of Seoul, you can see a lot of department stores, but also decorated chic shopping shops. Students can choose from affordable local cosmetics and trendy clothing, and for Bai Fumei, it has the cheapest international first-line luxury bags in Asia and a super first-class shopping experience.

For mainland tourists, there is no need to worry about the language problem, as several large shopping areas such as Myeongdong, Shilla Duty Free and Lotte Duty Free have Chinese shopping guides, so there is no barrier to communication.

Recommended shopping season

December to February are the most discount time of the year, the most activity, discounts can be as low as 10%. In addition, there will be a mid-year seasonal sale in June to August, and the discount is also quite attractive.

Lotte Duty Free, Korea's largest cosmetics store, 20% cheaper

Lotte Duty Free was originally part of Lotte Department Store, but it was located on the 9th, 10th, and 11th floors of the building. The special services of the duty-free shop for Chinese travelers are "equipped with Chinese-speaking shop assistants", "order before going abroad, pick up before returning", "buy in the city, pick up at the airport" and other convenient services.

· H&M's high-end brands, only 3 in Asia

H&M's high-end brand & Other Stories is now more hot than H&M and COS, it is simple and varied and affordable, always with a pure and soft atmosphere, the product range is from clothing, shoes, bags, accessories, beauty and stationery everything.
The store in Seoul is the first flagship store in Asia! So you don't have to go to Europe or find a daigou to buy this brand anymore.

In terms of clothing design, &Other Stories pay more attention to the details of decoration, using some asymmetries, bows, ruffles... Such elements can make the overall simple look simple and appropriate.

The design of skin care products is mostly the choice of low saturation color, clean and fresh, many people can not help but buy a bottle of hand sanitizer with every taste, no problem can be used for two years!

Ader Error · "Mystery Brand" that can't be bought even with money

It has been praised as "Korea answer to Vetements" by American VOGUE, and the brand concept of "but near missed things" perfectly echoes Rei Kawakubo's "perfect symmetry is ugly" deconstructive design. It is ADER error. A Korean up-and-coming artist to the core.

Ader Error is an up-and-coming Korean designer brand with a group of mysterious designers. Most of the clothes are Unisex, so local Korean boys and girls are obsessed with it. Dress design not only kneaded into some French aesthetics, but also with some nonsense, funny.

Many female stars in the private clothing, also seen the shadow of this brand, silhouette design, how to wear very handsome!

Eat eat eat! Locals also love the food shop

In fact, Korean cuisine is not only kimchi, rice cakes, but also super authentic barbecue, Korean cooking... And all kinds of delicious food in Korean dramas! If you want to go to Seoul to find food, you can refer to the small fly for you to organize the food guide yo ~

Gwangjang Market · A treasure trove of food that must be visited in Seoul

This snack mecca, which has appeared countless times in the variety RunningMan, has deeply attracted countless people. Gwangjang Market was originally known for selling Hanbok and modified Hanbok, but most people come here to the snack street, even on weekdays, there are many people in the market.

Here you can eat a variety of authentic Korean snacks, fried jangmyeon, spicy fried rice cake, fish cake, seaweed bun rice and so on. The market operates hundreds of shops, as long as you have heard of Korean food, you can find here, very cheap.

Myeongdong Snack Street · A continuous food distribution center all year round

Myeongdong is a typical trendy neighborhood in Korea.

The place is buzzing during the day, but it's still hot at night. Mingdong at night is a delicious snack street, shopping and shopping to eat, where there is always an influx of tourists from all over the world.

Being here on a cold night can always warm you up again with the air of good food.

Flower ice cream with high appearance level ~

Egg | recommended to punch the net celebrity cafe

The Royal food and drink · Owns all of Seoul

The Royal Food and Drink, a cafe with panoramic views of South Korea, is always on everyone's must-visit list in Seoul, and it's much more beautiful than photos.

The restaurant offers a variety of drinks and all-day breakfast, sandwiches and more. The view is superb and the food is exquisite and delicious.

The interior style of the restaurant leans towards industrial and retro style. And the most eye-catching must be the design of this windowsill location, encompassing the entire liberation village beauty, sunset is more beautiful ~

Stylenanda Pink Pool ・ Fall into the pink world of teenage girls

Stylenanda as a super hot fashion brand in South Korea, every time you come here to sweep goods is a must. Now Stylenanda Hongda Headquarters has opened a pink pool cafe on the 4th floor, so in addition to buying a few floors below, you can also come to the top for afternoon tea and take photos

As soon as you step into this retro and girly Internet celebrity cafe with its own pool, you will immediately be immersed in pink bubbles. Girl powder mixed with some baby blue, there are network red cactus, balloons and other network red elements, you can enjoy patting ~ and coffee, cake not only the appearance level is high, the taste is super awesome!