Heart beat, Brazilian Easter


Easter in Brazil: Which came first, the egg or the rabbit

In Brazil, Easter is not only a religious festival, but also a cultural feast, and eggs and rabbits as symbols of Easter, have special significance here.

The egg: a symbol of life from ancient times to the present
In Brazil, the tradition of Easter eggs has a long history, similar to that around the world. This custom originated in Europe, long before the birth of Christ, people exchanged eggs at the vernal equinox to celebrate the return of winter to spring. As the celebration of Easter took shape, the egg became an important symbol of Jesus' resurrection and new life.



In the 19th century, chocolate eggs became popular, and the tradition also entered Brazil with Portuguese and other European immigrants, becoming an integral part of the Easter celebration. Today, in Brazil, whether at family gatherings or in store Windows, we can see a variety of unique chocolate eggs, they are not only a favorite of children, but also become an ideal gift for friends and family.

Rabbit: A symbol of reproduction and renewal
In contrast, the tradition of the Easter Bunny is a relatively new element in Brazil. Originating in Germany in the 16th century, the rabbit became a symbol of fertility and new life due to its high reproductive capacity. In the 19th century, this custom was introduced to the Americas with the footsteps of German immigrants, and gradually accepted by the Brazilian people.

In Brazil, the Easter Bunny is not just a character in a children's story, it also represents hope and renewal and is an integral part of the Easter celebration. Parents will prepare Easter baskets filled with chocolate eggs and small gifts, and the "Easter Bunny" becomes a mysterious messenger to bring these gifts to children.

Celebrate Easter in Brazil
Easter in Brazil is a magical time, not just a celebration of religion, but a celebration of life, love and new beginnings. On this special day, whether you are walking along the beaches of Rio de Janeiro or on the busy streets of Sao Paulo, you will feel the joy and warmth of Easter.

This Easter, take a deep dive into the culture and traditions behind the holiday and let the egg and rabbit story add more meaning and fun to your celebration. Easter in Brazil, waiting for you to explore!

Easter, chocolate eggs from Brazil Chocolate shop!

In Brazil, Easter eggs are almost defined as chocolate eggs, Cacau Show is a well-known brand selling beautiful Easter eggs in Brazil, the birth of the Cacau Show brand is from Easter.

Three days before Easter in 1988, a 17-year-old boy named Alexander. Alexandre Tadeu da Costa decided to make chocolate eggs by hand. Alexandre soon received an order for 2,000 50g chocolate eggs.

Three days later, the order was delivered. After this experience, Alexandre realized that there was a market for handmade chocolate, so he decided to start the Cacau Show with a profit of about $500 from his first order.

Throughout the company's history, it has never relied on outside capital or bank loans. The first Cacau Show store opened in the interior city of Sao Paulo at the end of 2001, and business has grown rapidly.

In 2008, Cacau Show became the world's largest boutique chocolate chain and the world leader in the field of boutique chocolate. It has more than 3,700 stores across Brazil, offering a variety of chocolates, as well as a range of peripheral products such as ice cream, specialty coffee, milkshakes, and strawberry fondue.


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